link-buildingWhen it comes to link building for a website, you have to be very careful to do it the right way. If you take the time to learn the specifics on how to properly link back to your website or link from your website to other high-ranking websites, you can boost your rankings tremendously. However, if you do it improperly, it can cost your website a high ranking in search engines like Google and leave you wondering how to regain for your former status. Here are some ways to ensure you are linking the right way to help your website.

Effective Link Building

Starting an effective link building campaign involves some research, understanding of what the point and end result should be, and a plan. The more you figure out what you want the end result to be, the more effectively you can plan your way to get there. First of all, take the time to learn what an effective link building campaign can accomplish. You will not be able to build links overnight and go from unranked to page #1 for a highly competitive keyword, but you can learn how to rank your site up for that same keyword over time. Next, figure out if you plan to do this from now until the point you hit the ranking you want or if you are only doing it to move up a few rankings and then move on to other SEO techniques. Finally, you need to plan out the keywords you want to rank for. The sites that are ranked at the top for those keywords will be ones you want to turn to when setting up your new links.

The Benefits of Link Building the Right Way

If you go about link building in a slow, consistent, and ethical manner, your site will slowly begin to move up the ranks as more people visit your site and click on those links. Also, the more links you use on your website that go back to authoritative sites, the more authoritative your site appears to visitors. You can quickly and easily build links to other sites that prove you know what you are talking about, but you need to make sure you are doing it in a way that’s not obtrusive to those seeking out your information for help.

The Dangers of Link Building the Wrong Way

Using too many links or the wrong links in your content can harm your website. For one, it can link back to bad information instead of the good information you want to your readers to rely on. Two, it can look like you are trying to use blackhat SEO tactics if you link-stuff your website, and that can drastically reduce your ranking. And three, if you happen to link back to non-existent content, it can make your website appear to be fraudulently using links. The point of search engine algorithms is to prove that the sites that rank up the highest should be there due to them being informative, accurate, and up to date. If you link back to bad or fake links, this proves to the algorithm that your site is none of the above, lowering your rank in the results.

Using links as a way to build up your website can be a very effective method to boosting up your rank, but it can be a very dangerous option if not done correctly. If you plan to use this form of SEO, make sure you fully understand how to do it the right way so that you don’t inadvertently damage your website with your good intentions. It takes a long time to recover after getting knocked down in the rankings, so don’t let your enthusiasm to help your site be your downfall.

SOURCES:

http://www.buzzstream.com/blog/how-to-structure-a-link-building-campaign-for-maximum-impact.html

http://www.wordtracker.com/academy/link-building-marketing-priority

http://www.digivate.com/blog/seo/4-major-link-building-dangers-and-seo-errors-infographic/